by Hannah Greenstreet
November 29, help 2012
This week, discount South Tahoe Standup Paddle sat down with Trevor Wessman from Ocean Minded to discuss the ways in which Ocean Minded works locally and globally to protect our lakes and oceans. Ocean Minded is built on the slogan, “Live. Protect. Respect.” The company unites in collaboration with local communities and organizations to empower people to be stewards of all waterways. Ocean Minded partners with the Surfrider Foundation and WiLDCOAST to help protect and respect the oceans.
In this week’s podcast, Trevor speaks of the phrase, “think global, act local.” Here in South Lake Tahoe, we have the biggest alpine lake in North America! With the rising consumption and pollution effects on the environment, it is our duty to protect our beautiful lake. Getting out on your paddleboard is a great way to have fun and keep Lake Tahoe blue. Next time you’re out on the water or at the beach, pick up a piece of trash, or two.
If we all pick up one piece, the beach will become cleaner and your effort
will stand amongst the values of living ‘Ocean Minded’: community, authenticity, and responsibility.
Ocean Minded is a great example of leadership both in their mission and in their products. All footwear, apparel and accessories utilize recycled and sustainable materials. Podcast host, Dreu Murin, is a passionate fan of the Ocean Minded’s Waveseeker Slip-on shoe (picture above). Their products extend beyond the beach, providing shoes and apparel for every lifestyle. Check out the Straddie shoe for men. It is made from chrome free suede, organic cotton, recycled rubber and natural cork. So not only is it stylish, it’s sustainable! Come on into the shop and pick up a FREE Ocean Minded sticker and receive an additional 40% off of any Ocean Minded footwear as part of STSUP’s Christmas Celebration Special!
In the small community that we live in, it is our BIG responsibility to think global and act local. Although the lake lies at an elevation of 6,225 ft., it all ends up in the ocean. As Trevor says, “the lake is part of our extended family.” Ocean Minded is an active participant in the future of our environment and our wardrobe. South Tahoe Standup Paddle is proud to sell their products and have their support in uniting our local community. Check them out at Oceanminded.com to find out more details.
Remember: Live. Protect. Respect.